In this new era for Hooker Furnishings, it was more important than ever to capture the attention of buyers as they scale the levels of the prestigious Showplace building. For their transition to a 117,000 square foot space, we were inspired by Hooker Furnishings’ rich history and continued legacy when determining the aesthetic. The showrooms within their family of brands were given a brick and mortar feel with an interconnected central corridor of consistent finishes to heighten the buying experience. A Cafe and Designer Lounge are situated along the corridor for further relationship-building and an opportunity for guests to take a pause and enjoy food or drinks.