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PRI: A Hooker Furnishings Brand

Merchandising

LOCATION

High Point, NC

DATE COMPLETED

October 2021

SCOPE OF PROJECT

Merchandising

COLLABORATORS

Holbrook & Associates

Our clients, PRI, are leaders in motion upholstery and produce products that merge comfort, style, and value. We set out to create a showroom display for them that would appeal to a broad range of consumers. We opted for a fresh and modern look, with custom wall dividers to create distinct scenes. We utilized large-scale wall decals, artwork, and decor to add personality and warmth to the shopping experience.

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